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Ex-VP Global Marketing at Mitel to Lead Sales & Marketing Team

28th November 2005

London, - November 28th 2005 - VegaStream, the leading independent manufacturer of enterprise VoIP gateways has bolstered its sales and marketing management team with three new senior appointments. Steve Davis joins VegaStream as Senior Vice President Sales and Marketing from Mitel where he had held the post of Vice President Global Marketing. Andy Barrow joins the company as Channel Manager for UK and Southern Europe and Ulf Sundin takes the post of Sales Director for the Nordics and Northern Europe based out of a newly opened VegaStream office in Sweden, with Tomas Helmfridsson providing local Pre Sales support. These appointments reflect the current upsurge in demand for IP telephony amongst business customers and VegaStream's determination to be the leader in the enterprise gateway sector.

Steve Davis has responsibility for Sales and Marketing across VegaStream's EMEA operations. At Mitel he was responsible for the strategic direction and implementation of the company's VoIP strategy across North America, EMEA and Asia. Steve was at Mitel for 12 years holding a number of senior sales and marketing positions. His early career included sales, marketing and channel management roles in both the telecommunications and IT industries with companies such as Dial-A-Phone, STC and Toshiba.

"I am really excited by this opportunity at VegaStream," said Steve Davis. "The company has done incredibly well to retain its independence and its momentum over the past eight years. Today it has a combination of proven technology, an established interoperability ecosystem and the foundations for a global distribution network. I look forward to fully leveraging these assets as the enterprise VoIP market lifts off."

Ulf Sundin is a twenty-year veteran of the IT industry. He has held Nordic regional channel development positions with company's such Panasonic, Texas Instruments and SCO. More recently, Ulf created the European channel for optical network systems supplier Transmode and developed the Nordic market for Safestone the secure identity and access management specialists.

Andy Barrow joins VegaStream from Equip Technology Ltd, a Value Added Distributor specialising in introducing new security and enhancement technologies to Channel partners. Before his five years there as a Senior Account Manager, he was an account manager with voice and data convergence distributor, Data Connectivity Services Ltd. Andy's career in IT equipment sales and distribution began at Oceonics, the HP hardware leasing and trading business.

"I am delighted to welcome Andy and Ulf to VegaStream's European operations. They are seasoned professionals with proven success in channel development," said Tim Burne, CEO of VegaStream. "Earlier this year we strengthened our North American sales team and with Andy and Ulf on board together with Steve's leadership, we are in excellent shape to take full advantage of the steady growth in demand for enterprise VoIP around the globe."

For further information:
Mark Weeks Associates, for VegaStream
Telephone: +44 (0) 7771 887001

To download higher resolution versions of any of the VegaStream portraits below please click the below image

Steve Davis
Senior Vice President Sales & Marketing

Andy Barrow
Channel Manager, UK & Southern Europe

Ulf Sundin
Sales Director, Nordics & Northern Europe


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